BETTER DECISION-MAKING WITH DATA: HOW TO BECOME A DATA CONVERT

Have you ever had to make a strategic decision and persuade your team and stakeholders to agree? Then this is the session for you! Representatives from the 2018 Michigan Chamber of the Year will give you plans and tools for making those decisions confidently and efficiently by using data. Learn how using data to determine your key performance indicators in areas of sales, retention, marketing, events, and even in managing your staff to help you make better decisions, faster. Understand the difference between a vanity metric and a valuable metric and leave with a framework for building your own data dashboards.

Jodi Owczarski, Vice President, Michigan West Coast Chamber of Commerce

Britt Delo, Director of Membership, Michigan West Coast Chamber of Commerce

Caroline Monahan, Director of Marketing & Communications, Michigan West Coast Chamber of Commerce

Tuesday, July 16 | 10:45 a.m. | Promenade 201A

Will Burns