The art of selling advocacy begins with meaningful collaboration between your chamber’s advocacy and membership teams. The journey extends to programmatic alignment and design, volunteer engagement and innovative communication tools. Learn how the Charleston Metro Chamber changed the way it sells by identifying advocacy’s impact on prospective members. You’ll hear how the chamber designed initiatives in tandem with local and signature programs, mobilized a grassroots network of volunteer leaders and young professionals, trained membership staff on advocacy priorities and more.
Thursday, July 19 / 11 a.m.–12:30 p.m.