THE RELUCTANT GENERATION: INSPIRING GEN X TO LEAD

THE RELUCTANT GENERATION: INSPIRING GEN X TO LEAD

Generation X, sandwiched between the Baby Boomers and Millenials, is the smallest generation in today's workforce. A new research study shows that Gen X-ers, particularly women, are more reluctant to get involved in their chambers and communities. So what gives? Dig into the study's findings and examine ways your chamber can motivate this group to step up and lead.

Thursday, July 19 / 9–10:30 a.m.

Ben Wills
STRATEGIES TO WIN TALENT

STRATEGIES TO WIN TALENT

Talent is the new currency of economic development, and a hot topic for business and civic leaders alike. Hear how the Dallas Regional Chamber used needs assessments and data to activate and sustain a national marketing campaign to recruit top talent from around the world to the Dallas region. Discover opportunities and strategies your chamber can use to position your community above the competition as an attractive place for talent.

Sponsored by YouScience

Thursday, July 19 / 9–10:30 a.m.

Ben Wills
A CAREER IN MEMBERSHIP: STORIES, INSPIRATION AND ADVICE

A CAREER IN MEMBERSHIP: STORIES, INSPIRATION AND ADVICE

This learning experience features a panel of professionals who have built careers in membership sales. Hear how they’ve overcome challenges and found secrets to success along their professional journey.

Thursday, July 19 / 9–10:30 a.m.

Ben Wills
ENGAGING THE DISENGAGED

ENGAGING THE DISENGAGED

Building a robust talent pipeline requires coordinated efforts to reengage displaced workers. Discover how a collective impact strategy can bring long-term rewards to your community. This session will highlight the benefits of embracing this approach, which requires community collaboration that links transportation, childcare, education, social support, business and other leaders together in search of solutions.

Thursday, July 19 / 9–10:30 a.m.

Ben Wills
SMALL CHAMBER, BIG IMPACT: LEADERS IN ADVOCACY

SMALL CHAMBER, BIG IMPACT: LEADERS IN ADVOCACY

Small but mighty, even chambers of commerce with slimmer budgets and fewer members can play a big role as the voice of their business community. Discover how smaller chambers are building effective advocacy strategies that enhance member value and engage the community.

Thursday, July 19 / 9–10:30 a.m.

Ben Wills
EDUCATION TRANSFORMATION

EDUCATION TRANSFORMATION

Hear how two chambers – driven to meet tomorrow's skills demands – are transforming the way that students learn, educators teach and businesses engage. Explore how your chamber, too, can work together with businesses to transform education and build a pool of talent for the future.

Thursday, July 19 / 9–10:30 a.m.

Ben Wills
GROWING TOGETHER: FOSTERING MINORITY BUSINESS DEVELOPMENT

GROWING TOGETHER: FOSTERING MINORITY BUSINESS DEVELOPMENT

Learn how minority business development programs at the Grand Rapids Area Chamber helped recruit new investors and grow membership. Attend this session and explore your chamber’s minority business program offerings, identify the right partners and create a plan that supports minority business growth.

Thursday, July 19 / 9–10:30 a.m.

Ben Wills
THE MODERN LOOK OF STRATEGIC PLANNING

THE MODERN LOOK OF STRATEGIC PLANNING

Strategic planning doesn't have to be a daunting process. In this interactive session, participants will gain resources and learn methods for developing and implementing a strategic plan that delivers results and provides added value. Through directed discussions and exercises, discover the difference between effective and ineffective strategic planning methods; learn how to use your mission statement and other data sources to analyze current programs, services and future ideas; and understand the importance of a communication strategy.

Thursday, July 19 / 11 a.m.–12:30 p.m.

Ben Wills
A RECORD-BREAKING INVESTOR CAMPAIGN

A RECORD-BREAKING INVESTOR CAMPAIGN

With a team of 60 dedicated volunteers, the Greater Des Moines Partnership concluded its five-year investor campaign in 2017, achieving a 19 percent overall growth in investor revenues. In this session, learn what it takes to run a successful campaign—from assembling a volunteer cabinet and building engagement to defining and communicating your chamber’s value proposition.

Thursday, July 19 / 11 a.m.–12:30 p.m.

Ben Wills
BRIDGING THE DIVIDE: STRATEGIES FOR URBAN-RURAL COLLABORATION

BRIDGING THE DIVIDE: STRATEGIES FOR URBAN-RURAL COLLABORATION

In North Carolina, as in many states, rural communities are losing population while urban areas are flourishing. Learn how chambers of commerce in Asheville – a hip urban center – and Haywood – a community of fewer than 60,000 people – are working together to focus on workforce, public policy, entrepreneurship and infrastructure.

Thursday, July 19 / 11 a.m.–12:30 p.m.

Ben Wills
ADVOCACY SELLS

ADVOCACY SELLS

The art of selling advocacy begins with meaningful collaboration between your chamber’s advocacy and membership teams. The journey extends to programmatic alignment and design, volunteer engagement and innovative communication tools. Learn how the Charleston Metro Chamber changed the way it sells by identifying advocacy’s impact on prospective members. You’ll hear how the chamber designed initiatives in tandem with local and signature programs, mobilized a grassroots network of volunteer leaders and young professionals, trained membership staff on advocacy priorities and more.

Thursday, July 19 / 11 a.m.–12:30 p.m.

Ben Wills
TALENT SUCCESS STORIES

TALENT SUCCESS STORIES

In this fast-paced, round-robin session, members of ACCE’s Education Attainment Division will each spend five minutes sharing talent-focused success stories. Hear how these chamber pros are driving improved higher education and talent development outcomes in their communities.

Thursday, July 19 / 11 a.m.–12:30 p.m.

Ben Wills
THE INCLUSIVE CHAMBER: DIVERSE BY DESIGN

THE INCLUSIVE CHAMBER: DIVERSE BY DESIGN

Diverse by design, the Cincinnati USA Regional Chamber has embraced an organizational strategy that’s centered on inclusion. See how they’re getting it right in this session, which explores the five dimensions of inclusion: people, programs, practices, policy and partnerships.

Thursday, July 19 / 11 a.m.–12:30 p.m.

Ben Wills
CREATIVE CONVERSIONS: FILLING YOUR SALES FUNNEL WITH DIGITAL LEADS

CREATIVE CONVERSIONS: FILLING YOUR SALES FUNNEL WITH DIGITAL LEADS

After pivoting to a conversion-driven marketing strategy, the Nashville Chamber increased website traffic, created online lead sources and ran a successful digital-only membership campaign using creative tools, methods and content. Learn how to leverage social media to engage your audience, develop targeted emails to fill your sales funnel, create content marketing strategies that generate leads and how to measure your results.

Thursday, July 19 / 2–3:30 p.m.

Ben Wills
STRONGER TOGETHER: ADVOCACY IN ACTION

STRONGER TOGETHER: ADVOCACY IN ACTION

By banding together, chambers of commerce can be strong advocates for business. Learn how your chamber and others can work together to develop joint policy agendas, to collaborate on advocacy strategies and to influence legislation and regulation that benefits members and the community.

Thursday, July 19 / 2–3:30 p.m.

Ben Wills
BUILDING A PLACE FOR YOUNG PROFESSIONALS

BUILDING A PLACE FOR YOUNG PROFESSIONALS

Evolving workforce demographics and a growing demand for talent have chambers, and the businesses and communities they serve, scrambling to retain young professionals. Learn how two chambers are helping their communities win the talent competition through quality of life initiatives, opportunities for civic engagement and by fostering a culture of inclusion.

Thursday, July 19 / 2–3:30 p.m.

Ben Wills
REMEMBERSHIP LIVE

REMEMBERSHIP LIVE

Spend the afternoon with membership strategist Kyle Sexton for a deep dive session that examines key aspects of a chamber's strategic membership framework. Drawing upon lessons from his book, Remembership: New Strategies for Remarkable Organizations, Kyle will empower membership professionals with valuable tools, guidance and insight that deliver results. Learn about a pricing model that allows you to grow through tiered investments, sponsorship and fundraising. Discover how you can use media to build a sense of community. Additional topics to include: tactical membership sales development; membership operations timelines and sequences; and technology.

Thursday, July 19 / 2–5 p.m.

Ben Wills