BREAKOUT SESSIONS

Utilizing Local Media to Advance Your Agenda

You don’t need an entire department dedicated to communications or public relations to be successful with your local media. It is within the power of the chamber to control the story and push your agenda in partnership with the media. How can you do that? How can you control the narrative? Hear from a former TV news reporter and current chamber communications director about utilizing more than just email or social media to broadcast your message.

Get to the Point: Making Presentations Work for Your Audience

We’ve all been there. Stuck in a meeting where the presenter reads directly from the slide, line by line. Slowly, audience members disengage and turn to their phones. This session will help you create presentations that gain and maintain a strong connection with your audience, so your message is not only heard, but embraced.

RECRUITING THE NEXT GENERATION OF LEADERS

Fun fact: Half of the Naperville Area Chamber of Commerce’s (Ill.) board is under the age of 40. Learn about the chamber’s focused and intentional strategies to recruit, engage and involve young business and community leaders, not just in separate programs for young professionals but in the core of the chamber’s leadership team. Understand what it takes to recruit younger business leaders and leverage their skills and enthusiasm to build the next generation of chamber leaders.

Missional Investors

To be truly effective at moving the needle on tough areas such as workforce development, transportation infrastructure or attainable housing, chambers must make a bold, long-standing commitment to addressing them. To support this important missional work, member investment must rise beyond traditional dues and sponsorship asks and transcend into a more capital-campaign mindset using metrics and storytelling. In this highly interactive session, learn how to frame the operational and “capital” asks differently and how to navigate with community partners who may already be in the space.

It’s Culture over Strategy

Just a few short years ago, Greater Louisville Inc.'s (GLI) employee survey came back with a 42% satisfaction rate; today, it stands at 83%. Get the inside story on how GLI came to better understand its majority-millennial workforce. Learn about the specific strategies implemented to enhance culture and strengthen morale, and how these workplace improvements boosted staff recruitment and improved diversity and inclusion throughout all operations and programmatic areas of GLI.

60 Membership Ideas In 60 Minutes

Ever popular and always fast-moving, this session provides a platform for membership and sales pros to spend one minute sharing a great idea that works for their chamber.

60 Sponsorship Ideas In 60 Minutes

In the competitive world of corporate sponsorship, chambers can get ahead of the game with strong strategies and creative concepts. Share a success story and be inspired by dozens of others in this fast-paced, panel-facilitated session.

Achievement of a Lifetime: Stories and Advice from Sales Award Winners

Learn from membership sales professionals who have achieved extraordinary success in chamber membership sales. What does it take to get to the top in ACCE’s annual Sales Contest? How does one climb the ladder of success in the Lifetime Sales Achievement Award program? Get answers from this panel of champions.

CCE: Certifying the Profession

Designed for experienced leaders, Certified Chamber Executive (CCE) is the highly-recognized designation for high-achieving chamber professionals. Learn how certification can boost your professional confidence and take your career to the next level, and how a prestigious alumni network of 500+ CCEs can help get you there.

Membership as Marriage: Developing Lifetime Relationships with Members

Realizing that you are in the relationship business is the first step in understanding your member’s expectations and developing long-term win-win relationships with them. Gain insight into relationship patterns characterizing both marriage and membership and how you can leverage them to deliver better experiences, manage expectations and create alignment between diverse interests and perceptions.

Equity as an Economic Imperative

In 2011, the Tulsa Regional Chamber (Okla.) launched Mosaic, a business diversity council focused on presenting the business case for diversity and inclusion to its members. By 2018, however, Mosaic’s efforts had plateaued. Leaders realized the organization was only looking at diversity and inclusion, and equity was missing from the conversation. Get an understanding of how and why Mosaic transitioned to an equity-focused coalition of companies and nonprofits striving to cultivate a more diverse, inclusive and equitable membership business environment and community as a whole.

Recruiting Transformational Investors

Our expert panel will share how dropping traditional transactional selling practices has opened the door to investments exceeding the limitations of standardized rate cards. Discover actionable strategies to position your chamber mission as a cause and compel major employers to invest in your long-range vision for your community.

 

Developing the Tools to Help Small Businesses Grow

To address the needs of its local small businesses, The Greater Des Moines Partnership created the Small Business Resources Hub: a one-stop-shop portal that helps small businesses access information and resources in areas such as accounting, events, finances, marketing, and more. Learn how the chamber did the research necessary to solve the problems of a significant sector of its business community and developed a tool that responded to their needs.

 

Better Decision-Making with Data: How to Become a Data Convert

Learn how the Michigan West Coast Chamber collects, tracks and evaluates data to deliver high quality member services and reach new members fitting their targeted customer profile. A panel of membership and marketing professionals will discuss the chamber’s use of Net Promoter Score, the metric used to track membership retention and engagement, and how it targets its marketing efforts for maximum effect.

 

Building Communities Where Minority Businesses Thrive

Minority and women-owned businesses are important constituents of the business growth strategy for many communities. The most successful results are coming from communities that are building ecosystems to support that growth. Learn the key elements of systems intentionally designed to enable and support inclusive and equitable business growth for diverse businesses in their communities.

 

Supporting Female Entrepreneurs and Leaders

Women are an untapped resource for a bustling business economy. Whether they are starting their own businesses or stepping up to take leadership roles in existing businesses, chambers can support women in business in different ways. Join us to hear more about the types of programs and approaches chambers take to make sure women are part of their economic growth strategy.

 

Hosting Successful Diversity Summits and Events

Holding a diversity summit can be a great debut into diversity and inclusion work. Hear chambers discuss the lessons they learned about the content, format and promotion of diversity summits.

 

Healthy Communities - A Prescription for Prosperity

The connections between community health and prosperity have garnered increased attention over the past several years. Focusing on smaller chambers that have implemented health initiatives in their communities, hear them discuss how they got into this work and the lessons they have learned along the way.

The Case for Focusing on Soft Skills Development

Success in the workforce depends on so much more than technical skills. What can chambers do to meet the demand for workforce-ready talent? Hear from chambers whose programs focus on developing core and soft skills to prepare the next generation of workers.

Harnessing the Power of Immigration for Growth

Chambers across the country are looking at ways to integrate immigrants to spur economic growth. This session will showcase how large and small chambers are approaching this issue and will provide some best practice resources.

 

Check back for schedule updates, added to this page regularly.
Please note: Published content is subject to change without notification. Check back regularly for the most current schedule, session and event details and other important ACCE Annual Convention updates. Unless otherwise noted, ACCE Annual Convention events will take place at the Long Beach Convention & Entertainment Center, 300 East Ocean Boulevard.