MEMBERSHIP AS MARRIAGE: DEVELOPING LIFETIME RELATIONSHIPS WITH MEMBERS
Realizing that you are in the relationship business is the first step in understanding your member’s expectations and developing long-term win-win relationships with them. Gain insight into relationship patterns characterizing both marriage and membership and how you can leverage them to deliver better experiences, manage expectations and create alignment between diverse interests and perceptions.
Cathi Hight, President, Hight Performance Group, Inc.
Monday, July 15 | 9:45 a.m. | Promenade 104B