FAST-TRACKING YOUR CHAMBER’S STRATEGIC CHANGE
The chamber industry is in a state of accelerated evolution and maintaining relevance in this environment is increasingly challenging. But, it can be done, as demonstrated by the Edwardsville/Glen Carbon Chamber’s (Ill.) aggressive and rapid structural turnaround over the last few years. Since adopting their strategic plan in 2014, the chamber has downsized its board from 24 to 9, transitioned from a working board to a policy-focused board, formed a political action committee, adopted a tiered dues structure and more. In this interactive workshop, geared towards small staff chambers, learn about what inspired the change and gain tactical takeaways and strategies for success.
Desiree Bennyhoff, IOM, ACE, President & CEO, Edwardsville-Glen Carbon Chamber of Commerce
Monday, July 15 | 2 p.m. | Promenade 103B