HACKING DIGITAL TRANSFORMATION

HACKING DIGITAL TRANSFORMATION

The Austin Chamber launched an end-to-end digital transformation project, resetting its technology stack and redefining several functional staff roles to align with the plan. A major undertaking, the project included a new CRM, marketing platform, accounting system, member portal and other related integrations. This session will provide insights into this major investment, while also showcasing the small hacks and early wins that have led to some of the most beneficial outcomes.

Jonathan Packer, SVP Customer Experience at the Austin Chamber

Monday, July 15 | 2 p.m. | Promenade 103A

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Will Burns
TELLING YOUR CHAMBER’S STORY

TELLING YOUR CHAMBER’S STORY

The traits and habits of modern consumers are changing, from how they get their news to how they purchase shoes. Is your chamber adapting to remain relevant, tell your story and showcase your impact? Learn more about how your chamber can utilize free and paid tools to cut through the information clutter to engage your members and educate your community.

Timothy Murray, President & CEO, Worcester Regional Chamber of Commerce

Sharyn Williams, Vice President of Marketing, Communications, Programs and Events, Worcester Regional Chamber of Commerce

Monday, July 15 | 2 p.m. | Promenade 104A

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Will Burns
HOW CHAMBERS CAN ATTRACT THE NEXT GENERATION OF TALENT

HOW CHAMBERS CAN ATTRACT THE NEXT GENERATION OF TALENT

With baby boomers entering into retirement, companies are turning their attention to the next generations of talent – millennials and Gen Z. This session will explore the latest research and national trends on how millennials and Gen Z choose where to live and work, along with expert insights on chamber talent attraction and retention tactics.

Rebecca Gehman, Managing Director, Talent Attraction, Development Counsellors International (DCI)

Sybil Topel, VP Marketing and Communications, Chattanooga Chamber of Commerce

John Joseph IV, Executive Director, Decatur-Morgan County Entrepreneurial Center

Michael S. Neal, President & Chief Executive Officer, Tulsa Regional Chamber

Monday, July 15 | 2 p.m. | Promenade 202A

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Will Burns
A SPOTLIGHT ON HIGHER EDUCATION

A SPOTLIGHT ON HIGHER EDUCATION

Higher education provides opportunities to build a skilled workforce and improve outcomes for communities and individuals. Grow your community’s workforce, support their training and promote prosperity when you explore the different ways to engage with higher education partners in your region.  

William Moses, Managing Director, Education, The Kresge Foundation

Lucia Cape, CCE, Senior Vice President, Economic Development, Industry Relations & Workforce, Huntsville/Madison County Chamber

Elizabeth Caudill, Managing Director of Higher Education and Workforce, Dallas Regional Chamber

Gilbert Zavala, Vice President, Education & Talent Development, Austin Chamber

Kwee Lan Teo, Vice President, Talent Development & Acquisition, Austin Chamber

Monday, July 15 | 2 p.m. | Promenade 202C

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Will Burns
FAST-TRACKING YOUR CHAMBER’S STRATEGIC CHANGE

FAST-TRACKING YOUR CHAMBER’S STRATEGIC CHANGE

The chamber industry is in a state of accelerated evolution and maintaining relevance in this environment is increasingly challenging. But, it can be done, as demonstrated by the Edwardsville/Glen Carbon Chamber’s (Ill.) aggressive and rapid structural turnaround over the last few years. Since adopting their strategic plan in 2014, the chamber has downsized its board from 24 to 9, transitioned from a working board to a policy-focused board, formed a political action committee, adopted a tiered dues structure and more. In this interactive workshop, geared towards small staff chambers, learn about what inspired the change and gain tactical takeaways and strategies for success.   

Desiree Bennyhoff, IOM, ACE, President & CEO, Edwardsville-Glen Carbon Chamber of Commerce

Monday, July 15 | 2 p.m. | Promenade 103B

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Will Burns
HOW COLLABORATION GENERATES GROUNDBREAKING COMMUNITY PROJECTS

HOW COLLABORATION GENERATES GROUNDBREAKING COMMUNITY PROJECTS

Community partnerships among a diverse group of organizations and business leaders are essential to creating lasting growth within the community. Learn from Greater Des Moines Partnership’s experience in bringing key changemakers to the table and understand how consistent leadership, increased resources and common goals have helped move major projects forward in Des Moines. Learn how to do the same in your community by creating an outline of steps for project implementation and realizing the benefits of including many different community voices to achieve success.

Tiffany Tauscheck, Chief Strategy Officer, Greater Des Moines Partnership

Monday, July 15 | 2 p.m. | Promenade 102A

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Will Burns

W.A.C.E. POLITICAL ACTION BOOT CAMP

An intense workshop to help chambers take their political game to the next level and be real players helping elect business friendly candidates. Attendees will learn best practices and essentials for winning elections, getting out the vote, polling, endorsements and PACs. Speakers will cover lessons learned from the political trenches and perspectives from elected officials and political strategists.

Monday, July 15 | 2 p.m. - 4:30 p.m. | Promenade 104C

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Will Burns
PEER MINDSHARE: MEMBERSHIP DEVELOPMENT

PEER MINDSHARE: MEMBERSHIP DEVELOPMENT

In this all-hands-on-deck networking and brainstorming session, Membership Development Division Advisory Board members will lead problem-solving roundtables based on the toughest challenges faced by chamber membership professionals today. Share dilemmas, exchange information and develop solutions with your peers. 

Kelly Fanelli, Membership Director, Chamber of Commerce of the Palm Beaches (moderator)

Monday, July 15 | 2 p.m. | Promenade 104B

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Will Burns