CULTURE OVER STRATEGY

Just a few short years ago, Greater Louisville Inc.'s (GLI) employee survey came back with a 42 percent satisfaction rate; today, it stands at 83 percent. Get the inside story on how GLI came to better understand its majority-millennial workforce. Learn about the specific strategies implemented to enhance culture and strengthen morale, and how these workplace improvements boosted staff recruitment and improved diversity and inclusion throughout all operations and programmatic areas of GLI.

Monday, July 15 | 9:45 a.m.

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Will Burns

HACKING DIGITAL TRANSFORMATION

The Austin Chamber launched an end-to-end digital transformation project, resetting its technology stack and redefining several functional staff roles to align with the plan. A major undertaking, the project included a new CRM, marketing platform, accounting system, member portal and other related integrations. This session will provide insights into this major investment, while also showcasing the small hacks and early wins that have led to some of the most beneficial outcomes.

Monday, July 15 | 9:45 a.m.

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Will Burns

MEMBERSHIP AS MARRIAGE: DEVELOPING LIFETIME RELATIONSHIPS WITH MEMBERS

Realizing that you are in the relationship business is the first step in understanding your member’s expectations and developing long-term win-win relationships with them. Gain insight into relationship patterns characterizing both marriage and membership and how you can leverage them to deliver better experiences, manage expectations and create alignment between diverse interests and perceptions.

Monday, July 15 | 9:45 a.m.

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Will Burns

MISSIONAL INVESTORS

To be truly effective at moving the needle on tough areas such as workforce development, transportation infrastructure or attainable housing, chambers must make a bold, long-standing commitment to addressing them. To support this important missional work, member investment must rise beyond traditional dues and sponsorship asks and transcend into a more capital-campaign mindset using metrics and storytelling. In this highly interactive session, learn how to frame the operational and “capital” asks differently and how to navigate with community partners who may already be in the space.

Monday, July 15 | 9:45 a.m.

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Will Burns

M&A: MERGERS AND ALIGNMENT

Learn more about the latest merger and alignment trends from across the country, as Market Street and a panel of chamber executives share their personal experiences and words of wisdom about mergers and realignment.  This session will help chamber executives be proactive and appropriately responsive to potential merger discussions and organizational alignment in their communities.

Monday, July 15 | 9:45 a.m.

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Will Burns

WORK-BASED LEARNING SUCCESSES

Learning doesn’t just have to happen in the classroom. When people have the chance to be immersed in a specific work environment, they build real-world skills and understanding. Hear about the different ways chambers are approaching internships and apprenticeships.

Monday, July 15 | 9:45 a.m.

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Will Burns

BUILDING COMMUNITIES WHERE MINORITY BUSINESSES THRIVE

Minority and women-owned businesses are important constituents of the business growth strategy for many communities. The most successful results are coming from communities that are building ecosystems to support that growth. Learn the key elements of systems intentionally designed to enable and support inclusive and equitable business growth for diverse businesses in their communities.

Monday, July 15 | 9:45 a.m.

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Will Burns